IM London was tasked with branding a new spirit drink brand – Marvolios Nostrums. The brief was to reflect old apothecary style whilst being contemporary with stand out in a saturated FMCG market. For the website, we created a truly unique immersive virtual world of ‘rooms’ that the user can explore, with interactive items that reveal content. One product is shown attached to a balloon, which moves with the page when the user scrolls – with the journey starting at the bottom and scrolling up, turning traditional UX on its head. The website is also fully responsive and functional on mobile.