EXPERTS IN
AIRLINE
MARKETING •

OUR WORK

Airline marketing, branding & service design

We have worked with some of the world’s biggest airlines for over 20 years, including Cathay Pacific, Etihad Airways, Qantas, Gulf Air, bmi and Air New Zealand.

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CONSULTANCY •
BRANDING •
MARKETING STRATEGY •
SERVICE DESIGN •
ADVERTISING •
IMPLEMENTATION & ENGAGEMENT •

Etihad Airways Case Study

IM London planned and managed the airline’s repositioning, branding and the redesign of all inflight services.

The Challenge

When the new CEO first arrived at Etihad Airways, his vision for change and growth called for a repositioning and re-launch of the airline, backed by a complete overhaul of product quality and service philosophy. IM London was called in to offer strategic consultancy, plan, drive and manage the overhaul of the brand and services over a 3 year period.

Our Work

Vision and Values for the company
Interpretation of various strands of research
New brand strategy
Brand Guidelines
Internal engagement – including workshops and communications
Project management of new product and service delivery (inflight and ground)
Strategic Consultancy
Service design and alignment with brand
New product/service implementation
Launch

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CATHAY PACIFIC

Cathay Pacific Case Study

IM London is rolling out Cathay Pacific’s branding across the region.

The Challenge

IM London provides communications and support across marketing and sales, targeting both trade and consumer, including the launch of the airline’s new routes. With attention to detail, tight adherence to guidelines and fast turnaround as key requirements, a dedicated senior designer was assigned as team leader along with artworkers with in depth knowledge of the brand.

Our Work

Commercial brochures
Digital advertising
Press advertising
Merchandise and events material
Premium branded corporate gifts

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BMI Case Study

IM London managed the airline rebrand and delivered branded communications over 7 years.

The Challenge

When bmi went from being a short haul carrier to a long haul airline, it needed to reposition, rebrand and gear up to deliver wide-body long haul service for the first time. IM London was asked to chair the Steering Group at board level to bring together and drive brand strategy, new identity, product development, new service standards, inflight, operations and catering to deliver the transformation – over a 2 year frame.

Our Work

New brand strategy
Overview of all available research
Brand Guidelines
Management and leadership of work groups to deliver
Design of inflight product in line with new branding (interiors/catering)
Design of inflight service approach and detail
Development and implementation of the above
Internal workshops to embed the new brand
Brand launch

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Gulf Air Case Study

IM London providing strategic consultancy to help realign the airline brand with long term business goals.

The Challenge

Following a change in management and the introduction of a new business strategy, IM London was called in to help with strategic planning and the delivery of the airline’s new branded services.

Our Work

Competitor review
Marketing overview
New marketing and new brand strategy
Alignment of branding
Project management of brand implementation
Launch

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SELECTED WORK •

OUR WORK
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