...case study continued
 

IHG is one of the world's leading hotel operators with world famous brand including Holiday Inn, Crowne Plaza and InterContinental Hotels.

IM London's brief was to provide both consultancy and creative design services to support the introduction of their successful extended stay brand Staybridge Suites into the European market. Extended stay is a well-established concept in the US but unknown in Europe and the brand required significant adaption for the very different market environment. IM London's strategic input to the repositioning and innovative creative work led to a successful launch for the brand in the UK and the retention of our services for on-going marketing activities.

IHG have recently commissioned a similar project for their boutique brand
Hotel Indigo.

Previous projects include: