...case study continued
 

Etihad Airways is the national carrier of the United Arab Emirates based in Abu Dhabi, carrying over 6 million passengers a year to over 50 destinations. The airline's recent order of over 200 new Airbus and Boeing aircraft at US$43 billion reflects the pace of growth and change that this company is driving.

IM London was appointed by Etihad in January 2007 to provide strategic consultancy and project management on a number of branding and service development programmes; these include brand architecture, brand values, brand guidelines as well as project managing the redesign and implementation of their new First and Business Class services*. IM London continues to provide on going strategic input on a comprehensive range of branding, marketing, product and design related issues.
 

IM London has provided similar consultancy and project management services recently to: