...case study continued
 

Classic Lodges is a privately owned hotel group in the UK with a portfolio of 3 and 4 star hotels appealing to both commercial and leisure markets.

Since 2006 IM London has been creating promotional programmes to complement the company's mainstream advertising and on-line marketing activity. Through barter deals with a number of media titles, IM London has succeeded in extending the group's reach into niche markets at minimal cost. IM London's integrated promotional campaigns which include on-line media, glossy magazines, national, regional and local press are designed to increase awareness, change perceptions, drive occupancy and collect valuable consumer data.

In addition to Classic Lodges, IM London has created similar promotional campaigns recently for a number of clients including: