Penventon Park Hotel

Penventon Park Hotel is independent hotel in Cornwall. IM London was engaged to provide strategic consultancy on their positioning and overall branding.

Qualitative and quantitative research into consumer trends and regional competitors was carried out, along with market mapping and analysis of current guest feedback, with a view to defining a core brand proposition and unique set of values.

The repositioning and re-branding has enabled the hotel to increase its current customer base as well as attract business from new market segments.

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